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Research papers

Virtual concept testing for the fragrance industry

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Daniel Coates, Ian Lyle
March 16, 2003
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Citation

Coates and Lyle (2003a, March 16). Virtual concept testing for the fragrance industry . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/virtual-concept-testing-for-the-fragrance-industry-


Research papers

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Daniel Coates, Matthew Froggatt
Company: Burke, Inc.
June 15, 1998
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Citation

Coates and Froggatt (1998a, June 15). On-line qualitative research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/on-line-qualitative-research